“Follow your passion!”

It’s the ill-fated advice of a want-trepreneur, or the misguided sentiment of an unproven, untested, cliché slinging phony.

Passion plays a role, it has its place. Find work you enjoy doing and you won’t mind doing it. But, what if you’re no good at your passion or no one will pay you to follow it?

Then what?

It’s as though we are expected to believe that our passion is sitting someplace waiting for us to hunt it down. Its gift wrapped and comes complete with an operator’s manual. Open package, read manual, follow passion, and be happy forever!

I call bullshit.

Stop searching for your passion.

Passion cannot be found or followed, it must be cultivated. You must work at it, you must pursue it, you must earn it.