Does this sounds familiar?
You’re a personal trainer or teach fitness classes. You went vegan or paleo and lost 50 pounds. You love to workout. You ran a Tough Mudder or do CrossFit. Everyone you know asks you questions about fitness and nutrition. You love to cook healthy foods and have a ton of recipes.
So what do you do? Right, you stared a blog – all the cool kids are doing it!
The lady bloggers out there fall into two main categories: First, there’s the twenty-something fitness lover trying to stay fit while finding her place in the world. Then, we also have the loving #mom and #wife to so-and-so taking her life back.
The guys are also somewhat predictable: Meatheads, mud runners and CrossFiters are all sharing their fitness escapades online.
Male or female the list goes on and on. But, age and gender aside, we can be sure of one thing – there is no shortage of workout recaps, paleo recipes, gym selfies or food porn photos online.
Before we go any further…
Now, I don’t want anyone getting the wrong idea; I am not bashing fitness bloggers. Any advocate for fitness and real food is a friend of mine. I get why people blog about fitness. It’s a chance to share experiences and build a support system that you are accountable to. It’s great to have a forum where connections are made and conversations are started; especially when it comes to living a healthy life.
The issue I have with fitness blogging is twofold. First, there are people who start a blog to make money, but have no idea how to do it. Then, there is another group of people who have an awesome blog and huge following, but no way to monetize it. Both groups have the same problem, their approach is all wrong. Instead of trying to make a blog, try to create an online fitness business from the get-go.
Don’t just start a blog, build a business
You might be saying to yourself; “I don’t want to make money, I just want to blog.” To which I would reply; Awesome! Do your thing. If you’re going to continue to put in all the work that goes with blogging and don’t want to think about how you could make a few bucks that’s fine; you’re free to go.
For those of you still reading, let’s dig into this a little deeper.
I don’t have to tell you that fitness is a saturated market. The examples I mentioned above represent that fact quite well. So what does that mean for you? It means that, if you expect to build a customer base, you will have to bring a new or different twist to the online fitness game.
Think about it like this, why would anyone come to your site when there are hundreds of thousands of sites just like it? These sites are more reputable than yours. They also have a marketing budget. If you expect to have an impact, and potentially sell something, you have to get specific. That means identifying a niche.
Find your Niche
Running is a broad topic and so is yoga. What can you do that’s new or different? Well, what about yoga for football players? That could be an untapped market. Get creative, brainstorm, think outside of the box. Identify your unique selling proposition. Find you niche.
Picking a WordPress template then posting blogs and pictures is not going to help you create cash flow. You have to think big picture. I am talking about things like the look and feel of your site. The color scheme, logo and tag line all matter more than you think. Commit to creating a brand that conveys what you’re all about, then build out from there.
Every “how to blog” article you read will tell you that you have to create epic content if you want to make it big. Well heck, that’s easier said than done. It would help to know what exactly epic content is. Right, it grabs people’s attention, resonates with them, is visually pleasing, and incredibly informative or useful.
It can be a blog, vlog or photos. It’s not so much what that matters. It’s the quality of your content that will separate you from the pack.
What will you sell?
Okay, so I lied. Earlier I said my issue with fitness bloggers was twofold, it’s not – it’s threefold. They want to make money but quit, could make money but don’t try, or try to make money all the wrong ways.
Even if this blogging thing is just a hobby, if you’re any good at it, you’ll still amass a loyal following and readership. At the very least you could be getting paid to do promoted posts. You could also get free or discount products. Or, there’s a chance you could make some extra money with ads; more than the pittance you make from Adsense.
But, freebies and discount fitness gear shouldn’t be you’re endgame. And you already know that. That’s why you intend to, or already do offer, online coaching and nutrition plans. That’s a great start – seriously. However, that approach is not scalable. There is only one of you and only 24 hours in a day. You need to create something that will sell while you sleep. You need to create your own products.
Don’t be overwhelmed. All you need to do is package your content, your brand and your expertise into some type of product; preferably a digital product. It could be an ebook, PDF download, videos, podcast, or training plan. No matter what you create the goal should be to create an automated and passive revenue stream.
Don’t Sell, Share
With all the pieces in place you might be tempted to get out there and push your products on every reader – wrong!
To grow your following you will be a real, genuine, helpful person. If you have done things the right way, you have a solid niche, a cool brand, create stellar content and offer useful products, you’ll be fine. All you need to do is share what you’re doing with others.
Operation “be everywhere” should go into full effect. Network, connect, comment and care; that’s how you’ll get ahead.
There’s not a whole lot to this last section.
It’s time to start sharing your passion and expertise. And when you do start; don’t just make a blog, build a business.