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Category: Fitness Industry

Every Way Fitness Professionals Can Make Money in 2021

Posted on July 1, 2021 by anthony

The catch? Most of this revenue never reaches fitness professionals. But, the industry is changing. And fitness professionals are set to benefit. If you’re ready to capitalize on this shift, …

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How Fitness Magazines Ruin Your Health

Posted on March 3, 2014 by Joe Vennare

You’re not good enough. You never will be. That’s what the headlines on “health” and “fitness” magazines ought to read. It’s what they want us to think, after all. That …

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Stop talking about Planet Fitness

Posted on February 3, 2014 by Joe Vennare

Lately I’ve received a bunch of questions and emails about Planet Fitness. Did you know they removed their squat racks? You can’t drop your weights or grunt. There’s an alarm …

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10 Fitness Industry Experts on How They Made It

Posted on October 21, 2013 by Joe Vennare

You love going to the gym, so you want to work at a gym. I get it. But, have you ever thought about turning your gym job into your dream …

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How We Help Clients Reach Goals

Posted on June 25, 2013 by anthony

How do you get clients to do what you tell them? Have you ever seriously thought about it? Some people are so eager to exercise that they hang on your …

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Be a storyteller, not a salesman: Marketing your Fitness Business

Posted on June 17, 2013 by Joe Vennare

Have you ever been lied to? I have and it’s no fun. When someone is intentionally misleading it leaves us feeling used and insignificant. And, for any would-be business owner, …

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Learn how to become a personal trainer

Posted on May 12, 2013 by Joe Vennare

Like it or not, there will come a time when you must decide what you’re going to study in school, and what you’ll do for work. Some of us grow …

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12 REAL Fitness Professionals You Need to Know

Posted on October 29, 2012 by Joe Vennare

 When trying to get fit or help others do the same, quality information can be hard to come by.  For many, the go to source is Google.  More often than …

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Twitter for the Personal Trainer: It’s Not About the Push

Posted on July 30, 2012 by Joe Vennare

 Twitter got its start as a means to update users of one’s current status. While it has maintained that aspect, it has also evolved into much more. It has become …

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How We Can Make the Fitness Industry Suck Less

Posted on June 4, 2011 by Joe Vennare

Anyone can point out mistakes, but providing a solution is much more difficult. Like the saying goes; a statue has never been erected in honor of a critic. Unfortunately, that …

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